The brief: a brand that motivates and connects
The wellbeing sector is about more than physical results. It also involves emotions, aspirations and personal goals.
Our challenge was to develop a visual identity and advertising approach that went beyond software functionality and connected with the lifestyle and emotions of its users.
Trust, progress, passion and motivation guided the work. Values shared by wellbeing professionals and the people they support.
Visual presence. Emotional connection.
Creative for paid media campaigns
In a sector where emotion matters, the paid media creative was designed to connect with wellbeing professionals as well as capture their attention.
Audience focus: The campaigns addressed specific professional audiences within the wellbeing sector, with messages adapted to their needs.
Creative copywriting
We developed persuasive copy for platforms such as Instagram and Facebook, bringing together the software’s practical and emotional benefits.
Black Friday campaign
A LinkedIn campaign for personal trainers
A campaign for physiotherapists
Campaign creative
Illustration-led paid creative
Rebrand launch video
The project’s contribution
The project brought together:
- A recognisable, memorable identity that connects with its intended audience.
- Visibility for the software through focused paid campaigns.
- Video and creative assets that communicate the professionalism and credibility expected of a technology product in this sector.
The key was understanding that wellbeing is about emotion and aspiration as much as functionality.
The software helps users organise their work while supporting their own ambitions and those of their clients. Technology with a human purpose.
