Meraki Digital Capital needed a strong, contemporary and international visual identity to express its positioning as an investment group focused on advanced technology — AI, blockchain and cryptocurrencies — and its connection between Spain and Latin America.
Branding
We designed an identity with a dynamic, fresh and sophisticated aesthetic, bringing together the solidity associated with finance and the disruptive spirit of technology.
- Logo. Meraki’s “M” is built from three ascending bars, a visual metaphor for growth and strategic vision.
- Colour palette. Green and white express the intended ideas of growth, trust and transparency. Coral accents introduce energy, optimism and warmth.
- Typography. A precise, contemporary sans serif supports a sense of innovation and clarity.
- Graphic system. Data flows and digital connections inspire rising lines that suggest progress and expansion.
The resulting brand identity is vibrant, contemporary and versatile, bringing together technology, investment and a human perspective.
Web design and development
The website needed to express the same idea as the identity: technology with a human spirit.
Project objectives:
- Present Meraki Digital Capital as an international, digitally focused brand.
- Explain its focus on AI, blockchain, cryptocurrencies and technology projects.
- Show the connection between Latin America and Spain as a central part of its positioning.
Structure and narrative:
- Homepage. Subtle animations of ascending bars echo the logo’s sense of growth and movement.
- Investment areas. Icons and visual storytelling explain the different areas of focus.
- Vision. A section devoted to the human purpose behind technology investment.
- Interactive map. A visual connection between the two continents.
- Corporate copywriting. A clear narrative intended to communicate trust and a long-term outlook.
The website design uses a clean, light and contemporary visual language. White and green, with coral accents, create an approachable technology aesthetic without a rigid corporate feel.
The project gives Meraki Digital Capital a recognisable, adaptable visual identity for financial and technology contexts.
Its design expresses the intended values of credibility, innovation and human connection, through an international perspective linking Latin America and Spain.
