The campaign brief
The campaign set out to explain Nutriplan clearly and engagingly to a broad audience interested in diet products, healthy lifestyles and practical weight-management options.
Creative strategy
- The central message: We focused on Nutriplan’s ease of use and benefits, with an optimistic, encouraging tone. Campaign lines included the Spanish equivalents of “Your simple plan to feel better” and “Visible results, without the complications”.
- Visual direction: Working within Bimanán’s identity, we combined fresh greens, blues and whites to reflect the brand’s associations with health, naturalness and clarity.
- Clear calls to action: Short lines such as “Start today” and “Discover your Nutriplan”, paired with prominent buttons, made the next step easy to understand.
Digital banners
The banners were designed for both advertising platforms and the brand’s website.
- Responsive formats: Adapted to different sizes and screens, from desktop to mobile.
- Clear design: Product photography paired with short, distinctive copy to communicate the message at a glance.
- Subtle motion: Small animated details helped the banners catch attention within seconds.
Social campaign assets
Social media was a key campaign channel. We developed direct, dynamic creative for the way people browse and watch.
Static creative
Product-led visuals combined with encouraging messages and clear calls to action.
Promotional video
A landscape promotional video for the Nutriplan by Bimanán campaign, adapted for the website and advertising.
Short clips of 15–30 seconds introduced the stages of Nutriplan and its straightforward approach. Smooth transitions and graphic overlays helped establish the message in the opening seconds, particularly important on Instagram and Facebook.
The outcome
The visual approach brought the campaign together across channels:
- Traffic to Bimanán’s website through digital banners and animated advertising.
- Social interaction, with video playing a particular role in engagement.
- A consistent brand image, reflecting Bimanán’s values of health, simplicity and trust.
