Our work with Juan went beyond redesigning a website. We structured his digital presence and long-term search strategy, supporting the practice as it evolved over the years.
A website redesign. A stronger digital foundation.
When we began working together, the existing website had several problems: a confusing structure, indexing difficulties and an unclear experience for prospective clients.
We started with a complete website redesign. The aim was more than a new look: the site needed to become a practical tool for visibility and enquiries.
The work included:
- A clearer site architecture, helping visitors understand the legal services quickly.
- Dedicated pages for each practice area, supporting both user understanding and search visibility.
- A better user experience, with clarity, accessibility and straightforward contact at its centre.
- A fully responsive layout, for a consistent experience across devices.
Organic visibility in a specialist legal sector
A central objective was to build organic search visibility for highly specific areas of industrial and intellectual property law.
Reaching more prospective clients
Our search strategy brought together:
- Strategic keyword research within industrial and intellectual property.
- Optimised legal content, written to be accessible to prospective clients while retaining technical accuracy.
- Content structured around real searches, connecting client questions with the practice’s services.
- Ongoing technical optimisation, addressing indexing, internal structure and performance.
This work has helped bring qualified traffic to the website and develop new routes for client enquiries.
Strategic direction for a digital presence
Alongside web development and SEO, the project includes ongoing strategic consultancy to align the practice’s digital communication with its professional objectives.
That work includes:
- Defining legal content themes for education and positioning.
- Developing specialist articles for the practice’s blog.
- Supporting the lawyer’s communication on professional social networks.
- Identifying opportunities to build visibility and authority in his field.
Ongoing support allows the practice’s digital presence to develop in step with its professional growth.
The outcome
Visibility and authority in a competitive market
The project has established a stronger digital foundation for the practice, improving its online visibility and opening routes for organic enquiries.
We approached it as an ongoing development process. The website and its content work together as strategic tools to strengthen the lawyer’s specialist positioning.
Our work with Juan Casulá supports his visibility in industrial and intellectual property, making it easier for prospective clients to find and understand his services.
