The challenge: a brand that leaves its own mark
Blou had a clear ambition: to become a recognised tattoo removal centre in Madrid. Alongside its technology, it needed a distinctive, consistent visual presence, memorable branding and greater visibility in search.
Our role was to develop physical and digital materials that would strengthen its positioning and help it communicate clearly with its audience.
What we did
Business cards: making every contact count
We designed business cards that express Blou’s personality: contemporary minimalism with a bold edge.
- A restrained yet distinctive colour palette reinforces the centre’s identity.
- A clean layout and considered finish communicate professionalism and care.
The cards bring the brand into a small, practical format, with a visual character that is easy to recognise.
Branded T-shirts: an identity people can wear
We created branded T-shirts for the team, designed to make the identity visible in everyday interactions with clients.
- A simple, considered design gives the Blou logo a clear place.
- The garments create a consistent appearance and reinforce recognition in the centre.
Beyond merchandise, they form another point of contact between Blou and its audience.
Local SEO: making Blou easier to find
Blou needed to be more visible in local searches for tattoo removal in Madrid. We developed a focused SEO approach covering:
- Website optimisation. Headings, meta descriptions and content were reviewed to better address relevant searches.
- Search terms. The content addressed Spanish-language queries such as “eliminar tatuajes en Madrid” and “centro de eliminación de tatuajes”, reflecting the centre’s market.
- Google business profile. Work on the profile supported the centre’s local search presence.
The work connected the website’s content and the local profile with a clear commercial objective: helping relevant visitors find the centre and request an appointment.
A more connected brand presence
The project brings Blou’s physical identity and digital presence closer together. Business cards and T-shirts establish a consistent visual language, while the local search work helps people discover the centre through Google.
Branding and visibility support the same positioning, from the first search to the first visit.
What could we do for your brand?
If your business needs a more consistent identity and a clearer digital presence, explore our branding services and web design approach. Tell us about your project through our contact page.
