PULPA is inspired by the vitality of natural ingredients. The brand transforms the skincare routine into a sensory experience filled with color, shine, and movement.
The project explores a vibrant and contemporary aesthetic that connects with a generation that views skincare as part of their lifestyle.
The universe of PULPA is built around a simple idea: juicy skin.
Hydration, luminosity, and freshness become the brand’s conceptual axis. Fruits, liquids, and natural textures work as visual metaphors that reinforce the feeling of healthy, alive skin.
The goal was to create a brand capable of transmitting energy, naturalness, and optimism through a clear and memorable visual identity.
Visual Identity
PULPA’s identity relies on a simple yet highly expressive graphic system.
The logo uses an organic, rounded typography that evokes the soft texture of ripe fruit. The soft shapes generate an almost liquid feel, reinforcing the sensory nature of the brand.
The color palette combines a vibrant orange with a soft pink, a mix that brings freshness, optimism, and a strong visual presence.
The result is a cheerful, contemporary, and easily recognizable identity.
Art direction
The art direction focuses on capturing the relationship between skin and fruit through fresh, intimate, and sensory imagery.
Compositions combine luminous skin, liquids, and juicy fruits to convey hydration and vitality.
The photographs are characterized by:
- Close-ups
- Wet textures
- Splashes and droplets
- Intense colors
This approach reinforces the idea that PULPA products are packed with natural ingredients and designed to bring luminosity and freshness to the skin.
Social Media
Social media is designed as one of the main touchpoints between the brand and its community. Instagram becomes a space where PULPA’s visual universe comes to life through a combination of product, texture, and message.
The content is built around a fresh, sensory aesthetic inspired by fruit, reinforcing the concept of juicy skin that defines the brand’s identity.
The feed acts as a dynamic showcase reflecting PULPA’s universe: fresh, juicy, and full of energy.
Web Design
PULPA builds a visual universe full of energy and optimism, where skincare becomes a fresh, fun, and lively ritual.
A brand that celebrates skin in its most natural state: hydrated, luminous, and juicy
