burso

Burso

Web design, local SEO and social communication for Burso PDR. A digital experience built around the precision of paintless dent repair.

Burso · Digital evolution · 2026

The precision of a craft. Brought to the web.

The first website gave Burso a presence of its own. The next challenge was to show what words struggle to explain: how a dent is assessed, how a PDR rod works and how a service for fleets and dealerships is organised. We turned that into an experience visitors can explore.

Explore Burso’s website
Understanding can be an experience, too.Visual demonstrations of PDR, a clearer information hierarchy and paths towards contact. Interaction helps explain the service.
A reach made clear.An explorable map locates the team’s base in Soria and illustrates travel across Spain and Europe.
Find the right service.Services organised for fleets, workshops and dealerships to browse easily on mobile.
Observe. Work. Review.Three moments in the craft brought together in an interactive piece that makes the process more accessible.

Mockups use actual website screens. The PDR demonstrations are illustrative and do not represent real repair times.

The starting point · The first website and its communication

Web design and development

A website for hail-repair specialists

We developed a website for Burso, specialists in hail damage repair and paintless dent repair.

To reflect the precision of a team based in Soria and working across Spain and internationally, we built a multilingual website supported by local search positioning.

The website brings together:

  • A clear, direct user experience.
  • A professional visual identity: A design that reflects the care and precision of Burso’s paintless dent repair work.
  • Responsive layouts: Adapted to every screen.
  • Clear calls to action: Natural paths towards an enquiry or quote request.
  • Signals of trust: Testimonials, project examples and the team’s presentation communicate experience and reliability.

SEO

Search positioning: We worked on the site’s structure and content around Spanish searches such as “hail repair in Soria”, repairing hail damage and removing dents from a car.

Local SEO:

  • Creating and optimising the Google Business Profile.
  • Developing blog content for relevant local searches.

Social media

Social communication across Instagram, Facebook and Threads.

  • Profile creation and optimisation.
  • Video editing and content design.
  • An editorial calendar.
  • A coherent content strategy.

Social content · 2026

The craft has a place in the feed, too.

Carousels turn questions from fleets and dealerships into visual content: what to do after a hailstorm, how to document damage and which mistakes to avoid. One art direction connects the website with the social posts.

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