We developed Anafre’s branding and applied it to packaging and branded goods, creating an emotional connection with customers and a distinctive visual identity.
Branding
Tradition in every detail
The logo
The central symbol draws on traditional anafres—small charcoal braziers—reinterpreted through a minimal visual language. Its curves evoke fire, warmth and the care behind every recipe.
Colour palette
- Purple and green bring balance and character.
- Purple: Reflects the elegance and individuality of the products.
- Green: Suggests freshness, naturalness and a connection with authentic ingredients.
Typography
We chose New York, a serif typeface with a contemporary edge. It conveys tradition while keeping the identity fresh, reflecting the brand’s artisanal character.
Packaging
The craft continues beyond the product
Anafre’s packaging extends the experience of the products and the pleasure of giving them.
- Cake and biscuit boxes: Purple with green details, combining matt and gloss finishes. The logo works alongside patterns inspired by traditional braziers.
- Paper bags: Subtle graphic details reflect the brand’s attention to craft and its environmental approach.
- Custom labels: Ingredients, serving suggestions and small details connect the customer with the product’s story.
Branded goods
We developed useful, distinctive branded goods so customers could take a little of Anafre with them, beyond its sweet creations.
Mugs and aprons
Featuring the logo in purple and green: practical pieces that carry the warmth of the brand into everyday life.
Reusable bags
Delicate patterns designed for everyday use, carrying Anafre’s identity and its attention to sustainability.
Wrapping paper
Graphic motifs drawn from the logo add a personal touch to every gift.
A brand rooted in tradition. Made to be felt.
The identity and its applications give Anafre a distinctive presence in El Burgo de Osma and among visitors looking for something memorable. The logo, colours and packaging express care and respect for tradition through a fresh, contemporary visual language.
Anafre offers more than products: an experience that honours craft and celebrates local culture.
